Make Old Customers New
May 4, 2009
John Norberg, AVP of AT&T’s B-to-B marketing, talks about the company is luring past customers into the fold again.
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Broadening Consumer Awareness
May 4, 2009
Dell executive John Klemets and Merkle Inc. analytics expert Nancy Gifford explain how the computer maker uses marketing to enhance consumers’ shopping experiences and to cross-sell and upsell in a tough business climate.
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Feld Entertainment: The Value of Meaningful Consumer Communication
May 4, 2009
Jeff Meyer, senior vice president and sales, explains how the company behind many live family entertainment shows updates traditional direct mail strategies to keep the turnstiles moving at its kid-oriented performances.
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Bare Necessities: How Integration Maximizes Marketing Dollars
May 4, 2009
Dan Sackrowitz, vice president of marketing and business development, explains how the clothing maker mixes media to get the most out of its marketing budget at a time when consumers are tightening their belts.
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CMO Council (Part 1): Good Advice for Bad Times
May 4, 2009
CMO Council executives Donovan Neale-May and Liz Miller warn brands against making hasty program cuts and offer ways for marketers to identify potentially lucrative new opportunities.
