ROI

This is what it’s all about — measuring your return and validating your marketing efforts. See below for strategies that will help you get there.

Direct Mail Gallery

August 5, 2011
Creativity, Dimensional Mail, Printing, Product Samples, Technology

A creative direct mail gallery showcasing innovative ways to get your message out.

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Image of Jason Mlicki with foam number 1 on his hand

Mlicki Lands a Whale of an Award with Blue Octo Campaign

August 1, 2011 | by Jim McFarlin
Brand Marketing, Creativity, Integrated Marketing, ROI, Trends, Video

Mlicki began an integrated campaign in June 2010 revolving around a fictional band of researchers tracking the movements of a mysterious entity known as “Blue Octo.” It worked.

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Image of paper roll

Switch and save on paper costs

July 18, 2011
Large Business, Medium Business, Printing, Small Business

Lightweight paper stock seeing its value rise.

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Mail statistics illustrated in block style font

Statistically Speaking, Direct Mail Soars to New Heights

July 1, 2011
Creativity, Large Business, Medium Business, Printing, Prospecting, Small Business, Statistics, Targeting, Technology, Trends

Statistics and numbers show how direct mail is generating jobs, money and opportunities for people.

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