ROI

This is what it’s all about — measuring your return and validating your marketing efforts. See below for strategies that will help you get there.

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Leader Column: Numbers Don’t Lie, Mail Is Cost Efficient

October 24, 2011
Printing, ROI, Social Media, Strategy, Targeting, Technology

Consumers respond to postcards, letter-sized envelopes and catalogs.

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Pushing the Envelope: Bugging Out over Terminix’s Dimensional Mail Piece

October 10, 2011 | by Mindy Charski
Integrated Marketing, Large Business, Loyalty, Medium Business, Product Samples, ROI, Segmentation, Small Business, Social Media, Targeting, Trends, Web Publishing

Pest control giant Terminix used an innovative mailer to push offers designed to help hotel executives sleep easier.

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How to Use Direct Mail to Reach Charitable Donors

September 27, 2011
Personalization, Printing, ROI, Strategy, Targeting, Trends

Direct mail is the preferred channel for nonprofit donors

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Crash Course in Direct Mail

August 8, 2011
Small Business, Strategy

Young entrepreneurs offer direct mail training in new course.

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