Prospecting

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Direct the Marketing Focus at Women

February 21, 2012 | by Karen Leland
Loyalty, Strategy, Targeting

Direct marketing to women with real-world examples.

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Just in Case You Missed It: Unique Marketing

February 3, 2012
Case Studies, Personalization, Statistics, Strategy, Targeting, Technology, Trends, Video

Our web-exclusive content in one spot.

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Add a Personal Touch to Your Direct Mail Campaign

January 23, 2012 | by Polly S. Traylor
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Trends

Personalizing direct mail helps customers see that your business cares about them individually, often resulting in higher responses.

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Balloon carnival game with word "targeting" spelled out

Managing Just Fine

January 17, 2012 | by Eddie B. Allen Jr.
Catalogs, Prospecting, ROI, Statistics, Strategy, Targeting, Trends

List management services are thriving by using digital technology.

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