Opinion

Yup, we’ve got opinions on marketing — and we’re not shy about sharing them. Here’s what’s on our minds these days.

P.O.V. One Question, Three Experts on Well-Targeted Direct Mail

February 6, 2012
Large Business, Medium Business, Small Business

Three experts discuss well-targeted direct mail campaigns.

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VIDEO: Are You a Marketing Guru? Or a Marketing Gnu?

February 3, 2012
mobile, Video

A look at what not to do in direct marketing.

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Girl in box filled with styrofoam peanuts

Outside the Box: Direct Mail Continues to Prove Its Worth

January 30, 2012
Brand Marketing, Loyalty, Opinion, Statistics, Strategy

New research shows direct mail is more effective than businesses think.

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LeaderColumn-bubble_latest_articles

Leader Column: Four letters, yes. Naughty word? Never.

January 9, 2012
Data Management, Large Business, Medium Business, ROI, Small Business, Statistics, Strategy, Targeting

Why CMOs can’t be afraid to tell their staffs to go sell.

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