Loyalty

You get friends by treating people well, being reliable and truthful, and keeping promises. The same goes for customers. Learn how to create a loyal following.

Illustration of a man with an envelope shaped head

An Interview with a Perfect 10

August 15, 2011
B-to-B Marketing, B-to-C Marketing, Creativity, Direct Marketing 101, Large Business, Marketing Tips, Medium Business, Printing, Prospecting, ROI, Small Business

An interview with an old friend — who happens to be a perfect 10.

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7 Ways Not to Screw Up a Marketing Relationship

January 10, 2011 | by Steve Cuno
CRM/Customization, Large Business, Loyalty, Medium Business, Personalization, Small Business, Strategy

Tips on how to keep your direct mail marketing relationship thriving long after the sale is complete.

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How Smart Marketing Drives UNCF

December 21, 2010 | by Eddie B. Allen Jr.
B-to-C Marketing, Integrated Marketing, Large Business, Loyalty, Medium Business, Nonprofit Marketing

Blending modern technological advancements with direct mail campaigns is helping nonprofit marketers expand their marketing reach.

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Illustration of Stan Skadal

How Critical Is a Loyalty Program to Building Your Business?

October 29, 2010
Large Business, Loyalty, Medium Business, Opinion, Small Business

Three direct mail marketers weigh in on the benefits loyalty programs have on direct mail marketing success.

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