Integrated Marketing

Forget silos. Develop a strategy with the right combination of online and offline channels to forge a stronger relationship with consumers.

NewReality

A New Reality

February 27, 2012 | by Nichole Christian
Case Studies, mobile, Prospecting, Strategy, Targeting, Technology, Trends

Snowmass Village — a ski resort in Colorado — partners direct mail with augmented reality.

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Heisman_bubble

Pitch Plays: Direct Mail Lends a Hand in Robert Griffin III Heisman Win

February 20, 2012 | by Eddie B. Allen Jr.
Case Studies, Marketing Tips, Personalization, Strategy, Targeting

Competing for the Heisman Trophy isn’t easy for any college player. That’s why universities enlist direct mail to run interference.

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Legs and feet of baseball players on the bench

Direct Mail Hits the Field

February 20, 2012
Creativity, Dimensional Mail, Large Business, mobile, Technology

Sports marketing gets a big assist from direct mail.

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QR Codes Generate Catalog of Success

January 23, 2012 | by Mindy Charski
Catalogs, Creativity, Dimensional Mail, ROI, Social Media, Targeting, Technology, Trends

QR codes provide spark to Brookstone and Speedo catalogs.

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