Green Marketing

By using the right strategies and resources, you can create an effective direct mail campaign with minimal impact on the environment. We’ll show you how.

EcoEnvelopes Help Marketers Reduce Waste and Increase Response Rates

ecoEnvelopes reduce waste and improve response rates.

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Image of man working on computer with woman pointing to something on desk; desk and background are covered in grass

Direct Mail Can Be Greener than You Think

April 11, 2011 | by Sam Pulcrano, vice president of Corporate Communications, U.S. Postal Service®
Green Marketing, Large Business, Medium Business, Small Business

As a direct mail marketer, there are steps you can take to make your direct mail marketing a little greener and have less of an impact on the environment.

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Greener Choice

New paper easier on the wallet and planet Marketers now have a new cost-effective, eco-friendly choice for coated stock. Xerox’s Digital C1S (coated 1 side) paper is ideal for single-sided printing, but also features a smooth, lighter surface gloss on the second side that gives it the advantage of a C2S (coated 2 side) paper [...]

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What’s the Future of Green Marketing?

September 8, 2009 | by Vicki Powers
Green Marketing, Large Business, Medium Business

To hear an interview with Jeff Renaud, go here. To hear an interview with Paul Comey, go here. To hear an interview with Andrew Winston, go here. We seem to have reached a tipping point when it comes to sustainable business practices. Clearly, green is here to stay. But, in the process of developing a [...]

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