CRM/Customization

It’s not always about your brand. Start focusing more on your customers’ needs and behaviors in order to develop stronger relationships with them.

Image of man sitting on tree branch reading book

Market Like a Rock Star

May 2, 2011
B-to-C Marketing, CRM/Customization, Data Management, Integrated Marketing, Large Business, Personalization, Strategy, Targeting

The authors of Marketing Lessons from the Grateful Dead provide a checklist to help guide your direct marketing efforts.

Can the Dead Liven Up Your Marketing?

May 2, 2011 | by Denise Crittendon
B-to-C Marketing, CRM/Customization, Integrated Marketing, Loyalty, Marketing Tips, Strategy, Targeting

The co-author of Marketing Lessons from the Grateful Dead provides insights into the band’s winning marketing formula.

The Art of Optimization

April 29, 2011 | by Bruce Britt
B-to-C Marketing, Case Studies, CRM/Customization, Cross-sell, Data Management, Integrated Marketing, ROI, Strategy, Targeting, Technology

Use these direct mail optimization techniques to make precision marketing work for you.

Are You Optimized to the Max?

April 25, 2011 | by Bruce Britt
B-to-C Marketing, Case Studies, CRM/Customization, Cross-sell, Data Management, Integrated Marketing, Large Business, ROI, Strategy, Targeting, Technology

Thanks to technological improvements, direct mail marketing is more powerful and flexible than ever.

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