CRM/Customization

It’s not always about your brand. Start focusing more on your customers’ needs and behaviors in order to develop stronger relationships with them.

Critical Mail is serious about keeping customers happy

July 18, 2011
Brand Marketing, CRM/Customization, Large Business, Medium Business, Product Samples, Small Business

Critical Mail provides commercial mailers with envelope designs, tracking services and low flat-rate pricing.

Generate Better Returns with Custom Direct Mail

June 6, 2011 | by Sandra Beckwith
Data Management, Large Business, Medium Business, Personalization, ROI, Small Business, Strategy, Targeting

No matter your budget, here’s how to increase your direct mail response rates with customized mailings.

Image of man sitting on tree branch reading book

Market Like a Rock Star

May 2, 2011
B-to-C Marketing, CRM/Customization, Data Management, Integrated Marketing, Large Business, Personalization, Strategy, Targeting

The authors of Marketing Lessons from the Grateful Dead provide a checklist to help guide your direct marketing efforts.

Can the Dead Liven Up Your Marketing?

May 2, 2011 | by Denise Crittendon
B-to-C Marketing, CRM/Customization, Integrated Marketing, Loyalty, Marketing Tips, Strategy, Targeting

The co-author of Marketing Lessons from the Grateful Dead provides insights into the band’s winning marketing formula.

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