Brand Marketing

There’s more to marketing than getting your target audience to choose your brand. It’s getting prospects to see it as the only one that provides a solution to their needs.

World’s Smallest Post Service Leaves Lasting Impression

November 2, 2011 | by Allan P. Adler
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Trends

Leafcutter Designs — home of the World’s Smallest Post Service — creates tiny mailings that help companies generate a big response.

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Our Favorite Deliver Covers

October 13, 2011
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Trends

An interactive gallery showcasing some of Deliver’s favorite cover art.

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Mistakes from Our Past

October 13, 2011
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Trends

Six covers of Deliver that didn’t quite make the cut.

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Close up of illustration with number 5 and part of hand showing

Sensory Mail Grabs Hold of the Target

October 10, 2011 | by Lekan Oguntoyinbo
Dimensional Mail, Integrated Marketing, Large Business, Loyalty, Medium Business, Product Samples, ROI, Segmentation, Small Business, Social Media, Strategy, Targeting, Trends

A growing number of direct mail campaigns are stimulating targets with a new array of sights, sounds and smells.

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