Marketing to marketers is not, as you might imagine, always easy. But enterprise marketing software company Neolane has done well reaching other marketers since learning that chewing gum helps its message stick. In advance of last fall’s pro baseball championship, Neolane sent out about 500 baseball-themed mailers to other marketers, touting the benefits of the [...]
Continue reading…B-to-B Marketing
Marketing to other businesses. Kind of like being thrown to the lions, huh? Don’t worry, we’ve got the game-changing strategies and mail-marketing tactics you need to get results.
A Radio Station Mixes Marketing Channels to Lure Advertisers
WGN radio wins over top advertisers with a highly personalized multichannel marketing campaign. When Chicago radio station WGN decided to take its best advertisers out to the ball game last year, the station figured it should drive them to the Web first. To that end, the station, which is the broadcast home of a professional [...]
Continue reading…Buzz Kill
Polycom promotes its cure for conference call cringe with a direct mail campaign that generates a lot of noise with customers. We’ve all heard it. It’s that annoying “buzz” sound that comes from the conference room speakerphone when a cell phone gets near it — electronic warning signals that your smartphone has gotten too close [...]
Continue reading…Don’t Join the Crowd
Reaching decision makers means not adding to the clutter How do you get the attention of IT decision makers who are constantly bombarded by marketing messages? You send direct mail. To promote its fiber-based network, tw telecom employed a promotion that began with a folded self-mailer featuring a repositionable note prompting recipients to query their [...]
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