B-to-B Marketing

Marketing to other businesses. Kind of like being thrown to the lions, huh? Don’t worry, we’ve got the game-changing strategies and mail-marketing tactics you need to get results.

Driving Car Deals: Mailer Helps Introduce Car Dealers to Data Provider

July 12, 2011 | by Mindy Charski
Case Studies, Creativity, Dimensional Mail, Large Business, Medium Business, Prospecting, Small Business

NCM Associates’ dimensional direct mail included a logoed chamois, brochure and letter directing recipients to a personalized URL.

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Ohio Branding Agency Wins First Deliver® M.A.I.L. Award

April 26, 2011 | by Jim McFarlin
Creativity, Integrated Marketing, Medium Business, Small Business, Social Media, Strategy

Ohio branding agency’s mysterious “Blue Octo” campaign uses mail and social media to drive traffic for new product.

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Pop up mailer with woman in grass shirt and people on beach

A Message that’s Crystal Clear

September 10, 2010 | by Paula Andruss
B-to-B Marketing, Brand Marketing, Case Studies, Dimensional Mail, Large Business

An inviting pop-up mailer helps Cox Business–San Diego stay connected with its B-to-B customers.

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Origami Tractor Attracts Media Attention

July 23, 2010 | by Anne Stuart
B-to-B Marketing, Case Studies, Creativity, Dimensional Mail, Large Business

You wouldn’t typically expect to see “origami” and “tractor” in the same sentence, but that unusual combination sums up the thinking behind a dimensional mailer John Deere used to distribute a comprehensive collection of digital images last year. The Moline, Ill.–based maker of farm equipment wanted a fresh approach for delivering the stock photo library [...]

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