Do consumers see value in loyalty programs? Absolutely. A recent study from the CMO Council finds:
• 52% are influenced to buy because of loyalty programs
• 58% want more relevant offers and individualized deals
• 70% want more discounts and savings incentives
This research shows that consumers expect marketers to …
An author and internationally respected demography expert, Kenneth W. Gronbach has spent years crunching numbers to determine how marketers can reach across generational divides to appeal to the broadest audience …
Up: Direct mail – 6%
Down: E-mail – 5%
The percent change in the last two years in how consumers prefer to be contacted by marketing companies with which they have an existing relationship.
Source: CCB fast.MAP 2009 Marketing-GAP Research
Wondering what really motivates consumers to read their direct mail? Here’s what a recent study from market research agency fast.MAP found.
1. It’s from a brand or company they know (55%)
2. It’s personally addressed to them (51%)
3. They’re interested in the product or service (50%)
4. They can clearly see …
Despite our increasingly virtual world, people still appreciate tangible items, as evidenced by Matter — a Royal Mail service that places brands directly in consumers’ homes via a box of free product samples.
30,000+ boxes mailed. 85% of recipients recall receiving the items. 41% used the …
Digital media is no substitute for traditional printed pieces, according to a recent survey conducted by Harris Interactive® on behalf of Earthtone, a firm specializing in comparison pricing for printers. The majority of employed U.S. adults (64 …
