Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.
That was the year that the most popular televised singing competition in America teamed with a major telecommunications company to allow viewers to vote for their favorite …
Online banner ads can often seem like one of the great contradictions in direct marketing: Few people actually bother to click through them - but companies keep buying them anyway because they’re cheap.
But Chris Saridakis, CEO of marketing technology provider PointRoll, sees a rather simple solution …
BY: JOYCE KAREL, Marketing Director CRM
Direct marketing has always been part of Whirlpool Corp.’s marketing mix, but it has traditionally taken a back seat to other mainstream media channels.
That’s no longer the case. Direct marketing has become a key component in the company’s overall marketing efforts within the …
BY: LAUREN GIBBONS PAUL
Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.
Financial …
BY: AARON DALTON
It’s no secret that many newspapers today face crippling challenges as the Internet siphons away daily readers. One daily newspaper in Texas, the El Paso Times, has responded to this challenge by developing specialty publications for targeted audiences.
In El Paso, …
BY: anne marie Sylvester
Many advertising agencies plan diversity campaigns by focusing on what makes that ethnic or racial group different from the mainstream.
Jo Muse thinks that’s short-sighted. The president of Hollywood, Calif.-based Muse Communications, says to effectively market to diverse …
