Ryan Vero of OfficeMax explains how mail makes the retailer stand out.

By Chantal Tode

Office supply retailer OfficeMax has earned high praise in recent years for carving out well-fitting places for itself across a variety of media. While some of the kudos in recent months have been …

We reveal four marketing trends likely to get hotter in 2010 – and show you how they can work for brands of any size.

By Anne Stuart

With the direct marketing industry in the grip of a series of upheavals, from the digital revolution to the economic meltdown, figuring out …

By Steve Cuno

Quick! Name a car introduced in 1958 that was a commercial failure.

Most people, including those born years later, can answer the question without a hint. (Like, say, it was named after the company founder’s son, and it sort of rhymes with “pretzel”).

Fifty years after its …

By Paula Andruss

The recession is over.

That’s right, I said it. Whether you agree, of course, is up to you and the economic indicators you trust. But I’m hardly alone in my declaration. From news journals on Wall Street and politicians in Washington, D.C., to Web sites dedicated to high …

By Paula Andruss

Few businesspeople dispute the importance of consumer research to a marketing plan, but rare indeed is the industry leader that chooses to reposition an entire brand based on a study.

However, office-supply giant OfficeMax is poised to do just that.

Driven by new research on customers’ shopping …

New, more sophisticated efforts show a growing respect for the gay and lesbian audience – and its buying power

By Anne Stuart

With sales down and its product line not generating the excitement it once did, car maker Saturn decided that it needed to overhaul not only its …