Loyalty marketing has significantly evolved in the last two decades — and there are pitfalls to not keeping up. Marketing guru Jill Griffin, author of the best-selling Customer Loyalty: How to Earn It, How to Keep It, explains how changing your approach to loyalty …
An author and internationally respected demography expert, Kenneth W. Gronbach has spent years crunching numbers to determine how marketers can reach across generational divides to appeal to the broadest audience …
After years of promoting travel packages via direct mail catalogs, Club ABC Tours looked for a creative way to generate more bookings among current members, as well as attract new customers. The answer for …
Despite the grim economy, the U.S. Olympic Committee (USOC) had its most successful fundraising campaigns in 2009.
More than $9 million net was raised last year through all fundraising channels, and $8.5 million of …
Like most any delicate issue, family planning is an idea that most people choose to discuss in private, at their convenience, with those closest to them. So how does …
Office supply retailer OfficeMax has earned high praise in recent years for carving out well-fitting places for itself across a variety of media. While some of the kudos in recent months have been …
