After years of promoting travel packages via direct mail catalogs, Club ABC Tours looked for a creative way to generate more bookings among current members, as well as attract new customers. The answer for …
When 2,210 executives at multichannel retailers received a plastic pumpkin from Manhattan Associates in the mail last year, they found the candy inside it to be fresher …
Sure, good marketers are experts at explaining to consumers the many benefits and advantages of a new product or brand. But convincing those same customers to purchase isn’t always as simple as broadcasting a commercial or aiming e-mails …
While many retailers cut back on promotional spending during the 2009 holiday selling season, Kohl’s department stores stayed top of mind with cost-conscious consumers by leveraging a depressed media buying market and spending more …
How much does a quick turnaround on leads really impact ROI? A comprehensive lead response management survey from MIT and …
We’ve all heard it. It’s that annoying “buzz” sound that comes from the conference room speakerphone when a cell phone gets near it — …
