Lumps in your gravy? Not so good. But when found in direct mail, lumps generate curiosity and demand attention.
AlphaGraphics, for example, scored an impressive 21-percent response rate by including lumpy, or dimensional, mail in a …
Sports fans can access content from any number of media outlets these days, so it can take some fancy maneuvering by marketers to target them effectively. Thus far, the National Hockey League has done pretty well keeping its fans satisfied. For instance, …
Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.
In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.
That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …
By Bruce Britt
Chris Newman has earned multiple awards for his work on behalf of several brands. But it’s the 28-year-old advertising maverick’s fiendishly clever array of mail campaigns for Sprint Nextel that has the direct world buzzing.
While many of his Gen-Y peers focus almost exclusively on the Internet, Newman, …
Linda LoRe
President, Frederick’s of Hollywood Group Inc.
The real danger with social media is in marketers expecting too much from it.
What …
