DMA strengthens efforts to give mail recipients more choices

List Hygiene

By: Chris Caggiano

As part of its ongoing effort to enhance consumer control over marketing mail and e-mail, the Direct Marketing Association has created an enhanced mail-preference-suppression initiative, DMAchoice. The technology enables consumers to go …

By: Paula Andruss

Reaching out to your current customer base while tapping into new prospects can be a tricky endeavor for any marketer. Executing such a campaign cost-effectively is even more of a challenge, requiring innovative thinking and a strategic media plan.

So when premium scented-candle manufacturer and retailer Yankee Candle …

Office Depot has taken a “green” catalog and turned it into an internal eco-movement

By: Gwen Moran

The shelves of Office Depot were turning green.

The changes had nothing to do with new packaging or fixture color, but rather with new ways of thinking.

Year ago, managers …

Direct marketing helps retailers win over new consumers without losing focus on the old ones

By: Lara Jensen

With competition for the consumer’s attention coming from all sides these days, retailers in search of new customers are facing more obstacles than ever before.

As traditional advertising vehicles like TV and print …

A growing number of companies are adopting procurement policies that help protect the world’s forests by tracking paper production from stump to shelf

By: Anne Stuart

When many businesses discuss their efforts to “go green,” they’re talking about recycling and reuse in other words, initiatives designed for the end …

By: Frank S. Washington

Girls rule.

Sure, some adolescent boys might disagree but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female adolescents and pre-teens are a demographic that cannot be ignored. In recent years, …