The target customer for the mark™ brand lives online.
“She’s very mobile,” says Lily DeStefano, director of marketing for mark, the younger, trendier sister division of cosmetic giant Avon. …
Direct mail catalogs are hardly a thing of the past. In fact, they’re more relevant than ever in today’s online shopping world.
Catalogs tell a brand story, support merchandise with rich photography and stir a desire to purchase. Although there’s …
A year ago, green was the new black. Eco-conscious marketing became nearly ubiquitous as a growing number of brands sought ways to promote earth-friendly products and initiatives.
Now these same companies face economic challenges. So are they still as committed to reducing their carbon footprints? Or is green …
Picture a dinner party with crowds of people milling about, sharing laughs, exchanging information and holding forth about matters great, small and in between. Now imagine that, at that same party, a few guys are off in a corner with their hands covering their ears and …
New study shows that the time-honored promotion remains a solid marketing tool in tough times
Amid the worst recession in decades, we hardly need a survey to tell us that the majority of Americans are looking for bargains. But a recent study by Pitney Bowes turned up interesting …
When customers walk into a Prime Motor Group auto dealership to check out its vehicles, they may not drive off with a new car — but they haven’t heard the last of …
