Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.
In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.
That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …
As media become more fragmented seemingly with every new technological breakthrough, today’s multi-channel marketers often find themselves struggling to make the platforms work in unison. And though many fail, a growing number of brands are indeed figuring out how to successfully integrate their communications outlets — and the payoff has …
As media channels fragment, so do the architects of the campaigns designed to utilize those channels. Where once companies allowed a lone agency to develop and execute a campaign across numerous media channels, a growing number of businesses are now using multiple agencies to cultivate various aspects …
Intelligent Mail is making it simpler for Hallmark customers to send personal greetings while helping the Kansas City, Mo.–based company easily track pieces as they enter the mail stream.
Hallmark’s new Postage-Paid Postcards — which hit store shelves in May — come with prepaid First-Class Mail® postage, eliminating the need …
When a coveted upscale retailer finally opened a store at the Eastview Mall in Rochester, N.Y., last January, the mall’s marketers wasted little time using the event to lure well-heeled patrons from across the entire state.
“This was a great opportunity for us to expand …
