Direct mail isn’t just for pushing offers anymore. It can also help along your branding efforts.

By: Joseph Jaffe

I’m not a direct marketer by any stretch of the imagination and, to be honest, despite my immense respect for the industry, I can’t say I’ve ever completely understood it. Of …

Why ROI isn’t always the best (or only) yardstick to measure marketing program success.

By: David Shoenfeld

As marketers increasingly spend their dollars on a range of digital marketing strategies, they typically defend their stance with simple claims of the Web’s superior return on investment. High-tech channels, they insist, are …

How DeVry University used direct mail to anchor an aggressive multimedia enrollment campaign.

By: Bruce Britt

DeVry Interview

In the midst of celebrating the 75th anniversary of DeVry University during the 2006-2007 school year, officials at the university took stock of its recent history and, while they found …

New digital tool has marketers improving their aim

Technology

By: Vicki Powers

As you plan your mailing strategy, wouldn’t it be great if you could just handpick the exact folks you wish to target? A new interactive mapping tool, MapMail,® may just give you the power you’re looking for. Developed by …

Comprehensive database makes reaching hard-to-find customers easier

Prospecting

By: Vicki Powers

As consumers unplug from the nation’s land-line telecommunications grid, it’s harder for direct marketers to use reverse listings to generate accurate mailing lists. According to the latest FCC estimates, about 11.3 million U.S. households — more than 10 percent of …

Direct marketing wizards Ernan Roman and Herschell Gordon Lewis explain the science – and art – of getting recipients to open your envelopes

By: Elaine Appleton Grant

At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for …