Targeting
The way to consumers’ hearts may be through the stomach, but bakery chain Cinnabon got closer to their pocketbooks through a targeted direct mail campaign created by Money Mailer Direct Marketing.
Late last year, the …
In this economy, low-cost e-mail is still delivering a strong return on investment. But direct mail remains a vital part of the marketing mix because of its accountability. It just has to work harder and smarter and follow the …
There’s nothing quite like a box or bulging padded envelope in the mail. It makes your inner child hop up and down, tug your sleeve and ask — nay, nag: “What’s inside? Huh? HUH? WHAT’S INSIDE?” This happens even when the package contains something you ordered. The …
Never invite me to a cocktail party. Since a customary icebreaker is to feign interest in what the person you just met does for a living, you would place each of your guests at risk of having to hear me rhapsodize, ad infinitum, about the virtues of …
Going green has never been more high profile. Good for the environment, but not so much for marketers: The more companies that tread in environmentally friendly waters, the harder it is for them to get their messages heard.
Realizing this, Glatfelter — a Pennsylvania-based global supplier …
In a tight economy, donor dollars tend to shrink and, like private sector companies, many nonprofit organizations adjust by cutting marketing costs. But with lives potentially riding on their efforts, marketers at Susan G. Komen for the Cure — the …
