Lumps in your gravy? Not so good. But when found in direct mail, lumps generate curiosity and demand attention.
AlphaGraphics, for example, scored an impressive 21-percent response rate by including lumpy, or dimensional, mail in a …
When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.
“We had more than 75 brokers among three offices in the New …
If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for those of you looking for fresh ways …
You’ve probably seen QR (quick response) codes in magazines and on billboards. But did you know they could add interactivity to direct mail?
When a person snaps a picture of these two-dimensional bar codes — using a smartphone equipped with camera and reader software — the codes spring …
Note to parents: Washing your kid’s mouth with soap doesn’t prevent cussing. I know this because when my son was small, he tested it. Upon seeing a repeat-offender friend’s mouth cleansed for the umpteenth time, he came home, applied soap to his own mouth and then tried …
Forget the sales funnel. This traditional marketing approach of getting your message in front of thousands of people to net a handful of customers isn’t working the way …
