As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business.
Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated …
An international magazine offered three subscription options. Option A: For a modest price, you could have the online edition. Option B: For about twice as much, you could have the printed edition instead. Option C: For the same price as the printed edition alone, you could have …
With the economy ticking back, marketers are looking for new, creative ways to reach consumers while increasing returns — and they’re demanding more for their dollars.
In response, the U.S. Postal Service® is developing a variety …
Sure, good marketers are experts at explaining to consumers the many benefits and advantages of a new product or brand. But convincing those same customers to purchase isn’t always as simple as broadcasting a commercial or aiming e-mails …
By Pamela Oldham
Cindy Johnson spent more than 15 years at Procter & Gamble, including her tenure as the corporate sampling programs manager. In that time, she worked with nearly all of the …
How much does a quick turnaround on leads really impact ROI? A comprehensive lead response management survey from MIT and …
