Sustainability often presents a quandary for outdoor outfitter Patagonia.
On one hand, the company has dedicated itself fully to preserving the planet, its environmental and conservation goals defining everything from its mission statement to its product line. …
Like a guy in a bar trying to get a girl’s telephone number, loyalty programs are increasingly chatting up customers with personalized messages that, in effect, say, “Haven’t we met somewhere before?”
While the use of a customer’s …
By: Linda Formichelli
The officials at Boost Mobile wanted to know who was on their phone lines.
With more than 4 million customers on the Boost cellular network, company executives knew their mobile phones were in use. …
By: W. Eric Martin
For much of their existence, magazines have communicated with readers in what has amounted to a one-way conversation: Writers distill opinions and observations; readers sit back and absorb. Audience feedback has usually been relegated to …
By: Vicki Powers
First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with …
By: Scott Parker
At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite …
