By Steve Cuno

Tucker, my Labrador retriever, usually has no interest in wasting his time letting me pet him. He has more important things to do, like stand at the living room window, where he can bark at threatening leaves that the wind happens to blow by—unless, that is, I …

Author and marketing expert Philip Kotler offers advice for anticipating change, avoiding mistakes and staying close to customers.

By Anne Stuart

Q: In your new book, Chaotics: The Business of Managing and Marketing in The Age of Turbulence, you say that the signs of turbulence are everywhere. Is that disruption …

If you don’t alter the way you do business, you risk not being around long enough to have to worry about it.

By: Gwen Moran

No one needs to tell you that the economy is struggling. As a marketer, you’re more keenly aware of the challenges in today’s marketplace …

New, more sophisticated efforts show a growing respect for the gay and lesbian audience – and its buying power

By Anne Stuart

With sales down and its product line not generating the excitement it once did, car maker Saturn decided that it needed to overhaul not only its …

How direct mail helped keep a vintage New Orleans jazz record label afloat in the wake of Hurricane Katrina

By: Lekan Oguntoyinbo

Seventy-nine year-old George H. Buck has weathered more than his share of storms, so when Hurricane Katrina roared through the Gulf Coast three years ago, pulverizing more than …

In stark contrast to their traditionally sober campaigns, health care providers are now injecting humor into their marketing messages

By: Linda Formichelli

Did you hear the one about the doctor and the terminally ill patient?

Probably not. After, all health care is pretty serious business, and humor doesn’t mix easily with …