The free calendar has been a marketing staple for as long as anyone can recall, a branded thank-you extended by businesses ranging from banks to fast-food chains to car repair shops. Now cable TV provider Comcast has made the old new, crafting a recent mail …
Ethan knew how to propose. On a trip to the Serengeti, his back to a spectacular sunset, he knelt before Jessica, produced a lovely ring and begged for her hand. So it was that one of my shop’s best employees returned from her vacation engaged.
Of course, Ethan …
As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business.
Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated …
Loyalty marketing has significantly evolved in the last two decades — and there are pitfalls to not keeping up. Marketing guru Jill Griffin, author of the best-selling Customer Loyalty: How to Earn It, How to Keep It, explains how changing your approach to loyalty …
Do consumers see value in loyalty programs? Absolutely. A recent study from the CMO Council finds:
• 52% are influenced to buy because of loyalty programs
• 58% want more relevant offers and individualized deals
• 70% want more discounts and savings incentives
This research shows that consumers expect marketers to …
Forget the sales funnel. This traditional marketing approach of getting your message in front of thousands of people to net a handful of customers isn’t working the way …
