Big direct marketing companies are “greening up” their direct mail. Here’s how you can, too
By: Linda Formichelli
It’s incontrovertible: Consumers are going green. In a recent poll by Global Market Insite, close to 70 percent of respondents said that they had used lower-energy bulbs in the last 12 months. The …
Companies now have another market for their eco-friendly efforts: the investment community
By: Vicki Powers
As the idea of green marketing goes mainstream, it’s no surprise that Wall Street is taking notice. In fact, assets from mutual funds designed to meet socially responsible investing criteria jumped from $12 billion in 1995 to …
By: Liza Murphy
The Rainforest Alliance relies on direct mail for much of our communications with members because it can be a great educational tool. And we don’t just explain how individuals can support responsible forest and farm management - we do so ourselves. All of our direct mail pieces are …
In the lodging industry, “luxurious” and “green” used to be mutually exclusive concepts. After all, the word “luxury” often connotes blissful excess with little concern for waste, whereas “green” implies a stripped-down experience based on conserving resources for the greater good.
Sure, many hotel chains have recently tried …
