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As part of its ongoing effort to enhance consumer control over marketing mail and e-mail, the Direct Marketing Association has created an enhanced mail-preference-suppression initiative, DMAchoice. The technology enables consumers to go …
“Going” green is only the first step. L.L. Bean public affairs manager Carolyn Beem reveals how big brands can stay that way.
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The director of publishing operations for Consumers Union, which produces Consumer Reports magazine, Meta Brophy explains how going green helps brands boost creativity and focus.
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Angela Weidmann, catalog print production manager for eco-conscious retailer Patagonia, explains how marketers can enlist corporate allies in their push to go green.
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The shelves of Office Depot were turning green.
The changes had nothing to do with new packaging or fixture color, but rather with new ways of thinking.
Year ago, managers were noticing …
Jacquelyn Ottman, eponymous president of J. Ottman Consulting, chats about the rules of going green and why major marketers need to heed them.
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