Timberland created the “Green Index,” which lists such information as the amount of energy consumed to manufacture a particular shoe, and shares the database with competitors to set a transparency standard for the shoe industry.
One San Francisco retailer’s Web site steers customers to a national database where they can search for the closest recycle center that accepts their direct mail discards, like the retailer’s own glossy catalogs.
Wal-Mart introduced a packaging scorecard for its more than 150,000 products to determine whether the company and its suppliers can conserve natural resources by reducing packaging and sourcing more sustainable materials.
Innovation
Marketers now have a new cost-effective, eco-friendly choice for coated stock. Xerox’s Digital C1S (coated 1 side) paper is ideal for single-sided printing, but also features a smooth, lighter surface gloss on the second side that gives it the advantage …
To hear an interview with Jeff Renaud, go here.
To hear an interview with Paul Comey, go here.
To hear an interview with Andrew Winston, go here.
If there’s one thing that we at Deliver® discovered in …
A year ago, green was the new black. Eco-conscious marketing became nearly ubiquitous as a growing number of brands sought ways to promote earth-friendly products and initiatives.
Now these same companies face economic challenges. So are they still as committed to reducing their carbon footprints? Or is green …
