Messaging on the outside of shipments offers new approach for marketers

By Sandra Beckwith

While many marketers tuck bounceback ads into product packages sent to customers, a growing number are positioning them on the outside of the box instead — and they’re putting them on packages mailed by others….

By Steve Cuno

As one who is all for instant gratification, I love the Internet. I can preview anything, on the spot. If I like the preview, I can download the real thing and revel in it then and there.

Provided, that is, that I never want to download anything besides …

A few pennies was all it took for COUNTRY to get customers thinking about life insurance.

By Vicki Powers

Life insurance isn’t a simple sale. Who really wants to think about their own mortality? And the information-gathering process is a lengthy one, which means the sales cycle …

A marketing chief for the NHL explains how direct mail assists the hockey league in hitting its goals.

Interview by: Lara Jensen

Sports fans can access content from any number of media outlets these days, so it can take some fancy maneuvering by marketers to target them effectively. Thus far, …

What better way to capture the attention of your customers than to incorporate your message into something they’re already opening: their monthly bill

By: Vicki Powers

One of the biggest challenges of marketing is getting recipients to open a direct mail piece. So what better way to capture people’s attention …