By: Elaine Appleton Grant
It’s a chocoholic’s fantasy workplace.
Angie’s List, a company that reviews local service companies online and in print, is awash in M&Ms. Last year, the Indianapolis-based company mailed out 11,315 pounds of the crunchy treats as thank-you gifts to …
By: Linda Formichelli
The officials at Boost Mobile wanted to know who was on their phone lines.
With more than 4 million customers on the Boost cellular network, company executives knew their mobile phones were in use. …
By: W. Eric Martin
For much of their existence, magazines have communicated with readers in what has amounted to a one-way conversation: Writers distill opinions and observations; readers sit back and absorb. Audience feedback has usually been relegated to …
By: Christopher Caggiano
During the 2004 election, certain presidential candidates received a lot of press for “grass-roots” efforts to rally supporters and raise campaign funds on the Internet. Although businesses had for years been harnessing the power of the Web, politicos were …
By: Vicki Powers
First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with …
By: Scott Parker
At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite …
