BY: Elaine Appleton Grant
One day last March, Liz Murphy sat watching Oprah, listening to every word her guest, actress Meg Ryan, said. Murphy, who runs a search engine marketing firm called Red- Boots Consulting LLC in McLean, Va., was making rapid-fire, critical decisions, and she was spending thousands of …
BY: BETH STACKPOLE
In a world where millions of books are published annually, it’s hard to keep up, let alone find the ones that suit your interests. What you need is someone who knows what you like and what you’ve …
BY: TRACY MAYOR
You know the drill. You deplane and begin wandering the airport, searching for something you need even more urgently than a latte or a restroom: an electrical outlet. Your mobile’s out of …
By: Robert LaBanca
Lately, we’ve been hearing a lot of talk about relationship marketing: how opt-in e-mail and other tactics can help companies talk directly to their best customers with a tailored message that those customers …
By: Shawn Dennis, Dell VP of Global Marketing
The idea of “direct” is central to the DNA of the Dell organization. As the company has evolved, the one consistent element has been direct. When Michael Dell started this company 22 years ago, he began with the notion of bringing computers …
BY: SAMAR FARAH
Ideally, loyalty programs should be like valentines from brands to consumers - ways to single out and retain the objects of their affection. When programs work, the company is rewarded …
