Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.
In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.
That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …
When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.
“We had more than 75 brokers among three offices in the New …
Forget the sales funnel. This traditional marketing approach of getting your message in front of thousands of people to net a handful of customers isn’t working the way …
After nearly two decades in decline, the coupon is back. Last year marked the first time in 17 years that consumers used more coupons than they did the previous year. An estimated …
How much does a quick turnaround on leads really impact ROI? A comprehensive lead response management survey from MIT and …
