Lumps in your gravy? Not so good. But when found in direct mail, lumps generate curiosity and demand attention.
AlphaGraphics, for example, scored an impressive 21-percent response rate by including lumpy, or dimensional, mail in a …
Marketing to marketers is not, as you might imagine, always easy. But enterprise marketing software company Neolane (neolane.com) has done well reaching other marketers since learning that chewing gum helps its message stick.
In advance of last fall’s pro baseball championship, Neolane sent out about 500 …
Intelligent Mail is making it simpler for Hallmark customers to send personal greetings while helping the Kansas City, Mo.–based company easily track pieces as they enter the mail stream.
Hallmark’s new Postage-Paid Postcards — which hit store shelves in May — come with prepaid First-Class Mail® postage, eliminating the need …
Reaching out to your current customer base while tapping into new prospects can be a tricky endeavor for any marketer. Executing such a campaign cost-effectively is even more of a challenge, requiring innovative thinking and a strategic media plan.
So when premium scented-candle manufacturer and retailer Yankee Candle …
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.
Today, the cable network reaches 93 million U.S. households and is in the midst of an aggressive marketing expansion that could see …
The Latino population is expected to increase by 126.4 percent between 1990 and 2011, compared to a 15.4 percent gain for the non-Hispanic population over that same time.
According to a 2006 report, the majority of Latinos in the United States 66.8 percent are of Mexican ancestry. Latinos of …
