Sure, plenty of direct marketers and print ad specialists will talk a good game about how personalization and other newer techniques can lift your bottom line.
But at Xerox, the experts …
As magazine publishers experiment with new methods for delivering content, Time Inc., American Express Publishing Corp. and …
Direct mail catalogs are hardly a thing of the past. In fact, they’re more relevant than ever in today’s online shopping world.
Catalogs tell a brand story, support merchandise with rich photography and stir a desire to purchase. Although there’s …
Picture a dinner party with crowds of people milling about, sharing laughs, exchanging information and holding forth about matters great, small and in between. Now imagine that, at that same party, a few guys are off in a corner with their hands covering their ears and …
Few businesspeople dispute the importance of consumer research to a marketing plan, but rare indeed is the industry leader that chooses to reposition an entire brand based on a study.
However, office-supply giant OfficeMax is poised to do just that.
Driven by new research on customers’ shopping …
Throughout its history, World Wrestling Entertainment Inc. (WWE) has never been accused of subtlety. The incubator for superstars with nicknames like “The Body” and “the Rock,” WWE has evolved …
