Sports fans can access content from any number of media outlets these days, so it can take some fancy maneuvering by marketers to target them effectively. Thus far, the National Hockey League has done pretty well keeping its fans satisfied. For instance, …
While many retailers cut back on promotional spending during the 2009 holiday selling season, Kohl’s department stores stayed top of mind with cost-conscious consumers by leveraging a depressed media buying market and spending more …
Digital media is no substitute for traditional printed pieces, according to a recent survey conducted by Harris Interactive® on behalf of Earthtone, a firm specializing in comparison pricing for printers. The majority of employed U.S. adults (64 …
Sure, plenty of direct marketers and print ad specialists will talk a good game about how personalization and other newer techniques can lift your bottom line.
But at Xerox, the experts …
As magazine publishers experiment with new methods for delivering content, Time Inc., American Express Publishing Corp. and …
Direct mail catalogs are hardly a thing of the past. In fact, they’re more relevant than ever in today’s online shopping world.
Catalogs tell a brand story, support merchandise with rich photography and stir a desire to purchase. Although there’s …
