We admit it: Direct mail isn’t the latest technological breakthrough, it’s not getting reams of blogger coverage, it’s not on the list of “trends to watch.”
It’s just incredibly effective.
If this magazine has done nothing else in its five-year …
Never invite me to a cocktail party. Since a customary icebreaker is to feign interest in what the person you just met does for a living, you would place each of your guests at risk of having to hear me rhapsodize, ad infinitum, about the virtues of …
It’s the question every business is now forced to ponder: how to steer through a long, crippling recession? Those seeking authoritative, real-world advice would be wise to consult the brass at Ford Motor Co.
In late 2008, just as a brutish economic downturn was …
To hear an interview with Jeff Renaud, go here.
To hear an interview with Paul Comey, go here.
To hear an interview with Andrew Winston, go here.
If there’s one thing that we at Deliver® discovered in …
A year ago, green was the new black. Eco-conscious marketing became nearly ubiquitous as a growing number of brands sought ways to promote earth-friendly products and initiatives.
Now these same companies face economic challenges. So are they still as committed to reducing their carbon footprints? Or is green …
Francesca Koe
In no uncertain terms, the Obama administration has signaled its intent to make the United States a 21st-century economic leader through the creation of a new “clean energy economy.” What will the administration’s mandates ultimately mean for marketers trying to create meaningful messages? Here’s some of what we know …
