Once upon a time, consumer packaged goods marketers dismissed rewards programs as impractical. These days, though, CPG companies such as pet food mainstay Purina are making sure that loyalty pays.

By: Elaine Appleton Grant

All right. I admit it. Being over the top about my two cats and my dog, …

Security breaches are all over the news. How do you make sure your company doesn’t make headlines?

By: Linda Formichelli

In late 2006, KeyCorp, one of the nation’s largest bank-based financial services companies, notified several thousand customers that private information about them - which may have included Social Security numbers …

The movie rental giant has won over millions of members with a marketing philosophy driven by one simple goal: ubiquity

By: Samar Farah

Lately, Netflix marketers have been trying to redecorate the country in red and white, the brand’s highly recognizable signature colors. Netflix banner ads litter the cybersphere like New …

Build-A-Bear Workshop flourishes by connecting with kids - before, during and after the sale

By: Lou Bortone

My eight-year-old twins used to dread being dragged to the mall. For them, shopping was a bore and, other than a quick stop at the food court, the mall held no allure.

Then one …

By: Neil Metviner

Pitney Bowes and direct mail: a match made in heaven, right? Absolutely. At Pitney Bowes, direct marketing is a critical component of our customer-acquisition strategy, particularly as we move deeper into the small-business segment of the market. Well over 80 percent of our new customers in the …

By: Tanya Irwin

Winning never comes easy in Las Vegas - not even for billion-dollar players like Wynn Las Vegas Resort and Country Club.

The summer months and the Christmas season slow tourism in the city considerably, leaving even many of Vegas’ most renowned hotel-casinos in …