Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.
In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.
That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …
When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.
“We had more than 75 brokers among three offices in the New …
As media channels fragment, so do the architects of the campaigns designed to utilize those channels. Where once companies allowed a lone agency to develop and execute a campaign across numerous media channels, a growing number of businesses are now using multiple agencies to cultivate various aspects …
As the new century dawned, the Los Angeles County Metropolitan Transportation Authority …
Maybe what you really need is some out-of-the-box thinking about what you communicate.
What’s your brand stand for?
We’re guessing you probably work a lot on that one, don’t you? You and your marketing team spend hours crashing through strategy documents, pulling out nuggets of customer insights, determining differentiators in the industry …
