Lumps in your gravy? Not so good. But when found in direct mail, lumps generate curiosity and demand attention.
AlphaGraphics, for example, scored an impressive 21-percent response rate by including lumpy, or dimensional, mail in a …
Sports fans can access content from any number of media outlets these days, so it can take some fancy maneuvering by marketers to target them effectively. Thus far, the National Hockey League has done pretty well keeping its fans satisfied. For instance, …
Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.
In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.
That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …
When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.
“We had more than 75 brokers among three offices in the New …
As media become more fragmented seemingly with every new technological breakthrough, today’s multi-channel marketers often find themselves struggling to make the platforms work in unison. And though many fail, a growing number of brands are indeed figuring out how to successfully integrate their communications outlets — and the payoff has …
