The WWE uses a heavyweight campaign to tighten its stranglehold on sports entertainment

By: Bruce Britt

Throughout its history, World Wrestling Entertainment Inc. (WWE) has never been accused of subtlety. The incubator for superstars with nicknames like “The Body” and “the Rock,” WWE has evolved …

By: Paula Andruss

After watching its clients reap the benefits of multi-channel campaigns integrating direct mail and the Web, marketing communications production services provider Tukaiz (pronounced Too-KAYZ) decided to double down on its own advice by blending direct mail and image personalization into a campaign that has driven the marketing …

The Direct Marketing Association designed a new integrated campaign that is resonating with ECHO Award entrants

By: Lara Jensen

Even competitions have competition. And for the Direct Marketing Association, sponsors of the popular International ECHO Awards, the challenge to break through …

A building-materials manufacturer gets creative with its product samples and expands its market in the process

By: Vicki Powers

How do you move your company into a totally different market? It helps if you can identify the pain points of your new prospective buyers, and then graphically demonstrate how you …

tw telecom wanted its direct mail campaign to stand out. Faction Media did them one better – by creating a piece that stands up.

By: Anne Stuart

When you’re crafting a B2B direct mail campaign, it’s important that your piece has the ability to stand out on the recipient’s …

An Atlanta marketing firm drew rave reviews from fashionistas for its personalized direct mailer

By: Lekan Oguntoyinbo

Two years ago, Grizzard Performance Group set out to take the New York-centric U.S. fashion industry by storm from Atlanta.

Of course, when they made the decision to go after …