Marketing to marketers is not, as you might imagine, always easy. But enterprise marketing software company Neolane (neolane.com) has done well reaching other marketers since learning that chewing gum helps its message stick.
In advance of last fall’s pro baseball championship, Neolane sent out about 500 …
By Bruce Britt
Chris Newman has earned multiple awards for his work on behalf of several brands. But it’s the 28-year-old advertising maverick’s fiendishly clever array of mail campaigns for Sprint Nextel that has the direct world buzzing.
While many of his Gen-Y peers focus almost exclusively on the Internet, Newman, …
We’ve all heard it. It’s that annoying “buzz” sound that comes from the conference room speakerphone when a cell phone gets near it — …
A marketer always wants to say that his brand’s product is better than a competitor’s — but what does a CMO do when his rival’s product is so bad that it sours consumers on that product category altogether?
PureSpectrum, a Georgia lighting company, faced just such …
Selling wireless services with baseball may seem a little odd, but Sprint’s business-to-business marketers know that its efforts to reach C-level enterprise decision makers often need to take a different approach.
So when …
Since its 2007 launch, the Canon imagePRESS® C7000VP digital press has earned raves and awards from printing professionals worldwide. But in the shadows of fierce competition and a historic economic downturn, …
