BY: Lauren Gibbons Paul
To promote their movies, more companies are relying on their “friends” (as the more than 150 million MySpace members worldwide are called) to spread the word. By building a page on the online social networking site, the studios can build word of mouth for upcoming films …
BY: LAUREN GIBBONS PAUL
Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.
Financial …
BY: SCOTT S. SMITH
Location, location, location. Every retailer knows that’s the key to success. But direct mail, direct mail, direct mail turns out to be key as well when it comes to bringing customers into the stores.
In its annual Customer Focus 2005: …
BY: AARON DALTON
The first of the Baby Boomers will turn 60 this year. Yet this generation remains one of the most vital for marketers, with substantial wealth and influence. Here’s more on what makes the Boomers tick.
BY THE NUMBERS
Boomers are the largest …
BY: ANNE MARIE SYLVESTER
The scene: tank tops and low-rise jeans going to church picnics, instant messaging on who is volunteering at the inner city cleanup, teen virginity pledges and staying home with mom and dad. Watch out, here come the Millennials.
Authors William …
BY: SANDRA BECKWITH
Consumers within the three-decade span comprising Generation X and Y tend to multitask in a way that can shut out traditional advertising messages. Successful prospecting and retention within this marketing-savvy segment - especially Gen …
