Customized approach helps dinnerware company keep existing customers while gaining new converts

BY: CHRISTINE HANSEN

For nearly 200 years, hostesses have relied on The Pfaltzgraff Co. for quality casual dinnerware and stylish home accessories. The company, now part of Lifetime Brands Co., was founded in 1811 by a family of …

Build-A-Bear Workshop flourishes by connecting with kids - before, during and after the sale

By: Lou Bortone

My eight-year-old twins used to dread being dragged to the mall. For them, shopping was a bore and, other than a quick stop at the food court, the mall held no allure.

Then one …

MINI stokes brand loyalty with its customizable credit card

By: Vicki Powers

MINI car owners are a passionate bunch. And the people who produce the wildly popular car have discovered that MINI aficionados want just as much fun from their brand experience as they receive from their vehicle.

MINI Financial Services, …

An unusually personal direct mail campaign builds a special community - and brand awareness

By: Anne Stuart

If your name is Stacy, it’s quite likely that you’ve had firsthand experience with this story. But even if you go by another moniker, there’s a good chance that you’ve heard something about …

BY: Lauren Gibbons Paul

To promote their movies, more companies are relying on their “friends” (as the more than 150 million MySpace members worldwide are called) to spread the word. By building a page on the online social networking site, the studios can build word of mouth for upcoming films …

Wachovia uses an innovative approach to promote retirement planning

BY: LAUREN GIBBONS PAUL

Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.

Financial …