BY: Aaron Dalton
They earn six-figure salaries, spend freely on goods and services and are willing to pay for the things they really want. Affluent consumers are a marketer’s dream.
And that’s the problem. Deluged with marketing messages from all corners, this highly sought audience is adept …
BY: jennifer haup
Repeat visits are the lifeblood of any retail chain. So when Midas International found that only about half of its revenue came from repeat business, the company knew it needed to take action.
“Our marketing programs were successful in acquiring new …
BY: DAN GRANTHAM
It used to be so easy.
You made your ads, bought some time on television and sold your product. You knew where to find your consumers and how to talk to them.
Not anymore.
Today, marketing channels are more fragmented than …
BY: TANYA IRWIN
Where do you go when you want to expand your highly successful Internet brand? If you’re WebMD, you take that success and transfer it into print. The company broadened its reach in April with the launch of WebMD the Magazine, …
BY: LESLIE WERSTEIN HANN
There really is no single Hispanic market. Certainly common cultural values unify the country’s growing population of Hispanic consumers, but distinctive segments demand different strategies with regard to language, media and messages. …
BY: ANNE MARIE SYLVESTER
Do you know if the right mail is being sent to the right target at the right time?
“That might …
