By: Vicki Powers
MINI car owners are a passionate bunch. And the people who produce the wildly popular car have discovered that MINI aficionados want just as much fun from their brand experience as they receive from their vehicle.
MINI Financial Services, …
By: Samar Farah
A basketball team turns to direct to put more fans in the stands
Its roster of young stars having nearly made the 2006 playoffs, the Orlando Magic basketball team was looking to continue its positive momentum, both in the front office and at the …
By: Neil Metviner
Pitney Bowes and direct mail: a match made in heaven, right? Absolutely. At Pitney Bowes, direct marketing is a critical component of our customer-acquisition strategy, particularly as we move deeper into the small-business segment of the market. Well over 80 percent of our new customers in the …
By: Linda Formichelli
Chris Anderson has witnessed the digital revolution firsthand. As editor-in-chief of WIRED Magazine and author of The Long Tail: Why the Future of Business is Selling Less of More (Hyperion, 2006), Anderson has …
Last year, an innovative direct marketing campaign got really personal with thousands of administrative assistants. So personal, that 20 percent of them let the mailer treat them to a cup of coffee. In fact, the latte-loving direct mail …
By: Samar Farah
They sell empty spice vials, wall-to-wall closet shelving and every imaginable household repository in between. Their image is trendy but affordable, contemporary but practical. And their internet business is growing at …
