By: Scott Parker
At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite …
In sports, the winning teams often excel at more than one thing. Take football, for example. A great quarterback acting alone can have a big impact - but pair that quarterback’s skill with the …
The lessons green marketers can learn from the remarkable rebranding of Al Gore
By: Anne Stuart
Six years ago, you’d have been hard-pressed to find a public figure whose image was more tattered than that of former vice president Al Gore. Despite his long political career, the onetime Democratic front-runner seemed destined …
Think you’ve got green marketing issues? Imagine what it’s like for environmental activists
By: Linda Formichelli
For environmental nonprofits this is a genuine conundrum, which is actually Latin for “annoying problem involving paper.”
They need to attract donors and members, and to keep those supporters informed and happy. That means that the groups …
The printing industry undergoes a climate change as it reduces its environmental impact
Few inventions have had the cultural, political and social impact of printing. Johannes Gutenberg’s invention of the movable type printing press in the 15th century brought the written word to millions and has arguably …
Think green marketing is easier when you promote an eco-friendly product? Think again
By: Samar Farah
Hidden Valley Ranch Dressing started out as a family recipe served at a Santa Barbara dude ranch in the late 1950s. This past May, the brand launched an online advertising campaign for its very first organic …
