Put some bite into your marketing with a custom mailer that will get you noticed

By: Christopher Caggiano

When the folks at Krispy Kreme wanted to attract more people to their stores, they sent prospective customers boxes of doughnuts through the mail.

Well, they weren’t actually boxes of doughnuts, but …

Chevrolet drives new media to marketing success

BY: DAN GRANTHAM

Faced with new challenges, the automaker is taking a new approach to marketing, and Kim Kosak, the brand’s general director of advertising and sales promotion, couldn’t be happier - or busier.

Viewers of the New Year’s Eve celebration in Times Square …

Lumber company finds unique way to get the word out

BY: SCOTT S. SMITH

Sometimes the answer to your marketing problem just hits you upside the head like a 2-by-4.

Take the case of 84 Lumber Co., a Pennsylvania-based lumber yard chain with more than 500 stores. The company wanted to …

Germs, kids and fake creatives: How to reach consumers in unexpected ways

BY: Leslie Werstein Hann

Let’s be honest: Who wants to talk about the bacteria that is spreading from the company bathroom to …

Direct helps drive car buyers into action

BY: CHUCK YEAGER

Here’s some good news for auto industry execs and their marketing partners: Consumers respond aggressively to direct mail when they’re in a car-buying mood.

52% of direct mail readers planning to buy a new car read automotive direct mail. But …

Analytics experts search for market mix optimization

BY: DAN GRANTHAM

It used to be so easy.

You made your ads, bought some time on television and sold your product. You knew where to find your consumers and how to talk to them.

Not anymore.

Today, marketing channels are more fragmented than …