Articles Tagged ‘Web Publishing’

Image of bed bugs

Pushing the Envelope: Bugging Out over Terminix’s Dimensional Mail Piece

October 10, 2011 | by Mindy Charski
Integrated Marketing, Large Business, Loyalty, Medium Business, Product Samples, ROI, Segmentation, Small Business, Social Media, Targeting, Trends, Web Publishing

Pest control giant Terminix used an innovative mailer to push offers designed to help hotel executives sleep easier.

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Deliver This Is Your Life

October 7, 2011
Brand Marketing, Dimensional Mail, Integrated Marketing, Large Business, Loyalty, Medium Business, Opinion, Product Samples, ROI, Segmentation, Small Business, Social Media, Strategy, Targeting, Trends, Web Publishing

A look at the greatest direct marketing moments from the past 39 issues of Deliver.

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Tools of Engagement

October 4, 2007 | by W. Eric Martin
Large Business, Magazine Publishing, Social Media, Web Publishing

The online world, as in just about every other industry, has changed the dynamics of publishing dramatically. “The barrier to publishing stuff online is almost zero now,” says Matthew Hurst, a scientist with Microsoft’s Live Labs and the co-creator of BlogPulse.

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