Articles Tagged ‘Targeting’

Profile of African American man in uniform

A Military Campaign

May 15, 2012 | by Bruce Britt
Diversity Marketing, Opinion, Prospecting, Segmentation, Targeting, Trends

The U.S. Marine Corps turns to sharp multicultural marketing strategies to boost, and diversify, recruitment.

Continue reading…
Collage of multicultural people with banner reading "Multicultural Marketing"

Multicultural Marketing Roundtable

May 14, 2012 | by Bruce Britt and Eddie B. Allen
Direct Marketing 101, Opinion, Prospecting, Segmentation, Targeting, Trends

Our panel explores how today’s brands are reaching ethnically diverse consumers.

Continue reading…
Man standing on street holding an oversized map

Right on Target

April 25, 2012 | by Allan Adler
EDDM, Every Door Direct Mail, Strategy, Targeting, USPS

A high-tech advertising solution relies on right-on-target mail for success.

Continue reading…
Top of infographic - illustration showing people at a diner counter

Recipe for Success [INFOGRAPHIC]

April 23, 2012
Integrated Marketing, Strategy, Targeting, Technology

Finding success mixing direct mail with technology.

Continue reading…
 
x